The Blue Star Score is your business's vital signs in one composite number, built from four pillars: Sales, Throughput, Assurance and Resources. Today the Sales pillar is live — one leg, your AI Trust Score, is free to scan; the $97 full scan measures all four legs: Sales, Traffic, Audience, Reputation. Most businesses have never seen any of them.
Free · public data only · Throughput, Assurance & Resources are rolling out — waitlists below
One universal rubric — what changes by business is only what counts as evidence. A landscaper and a machine shop are asked the same four questions.
Scores you can't inspect are opinions. Here's the whole model.
Equal weights, published here, identical for every business — no industry-specific weighting, ever. Unscored pillars never count against you; your composite is computed from what's been measured.
Every criterion is written once, abstractly, for all businesses — "are you findable where your buyers look?", "are you meeting the compliance obligations your business carries?" Nobody gets an easier rubric.
What counts as proof depends on who you are: findability is your Google Business Profile if you're a local service business — and your industry directories if you're a manufacturer. Same bar, different evidence.
Assurance scores the obligations you actually carry. A landscaper clears it with licensing, bonding and insurance. A defense-adjacent machine shop carries CMMC-readiness. Same weight, same criterion — your obligations set the bar.
Meet Ridgeline Instruments — a fictitious 60-person Ohio electronics manufacturer we use as the worked example. Every number below is sample data.
| Pillar | Score | What the score is telling them |
|---|---|---|
| S · Sales | 58 | Strong word-of-mouth, but invisible to the AI answers new buyers actually ask. Their best customer can't be the only one who can find them. |
| T · Throughput | 44 | "About 80%" was folklore — measured line effectiveness came back 54. The score went up when they started measuring. See their full Throughput report → |
| A · Assurance | 52 | Customer security questionnaires answered ad hoc, no evidence trail — and as a defense-adjacent supplier they carry CMMC-readiness obligations they haven't started. |
| R · Resources | 62 | Profitable and current on debt — but two customers are 70% of revenue, and the score won't let them unsee that. |
The math, in the open: (58 + 44 + 52 + 62) ÷ 4 = 54. One number, four honest reasons why.
Every line on your report has a fix behind it — done for you, by the team that built the score. No audit-that-ends-in-a-PDF. Diagnose, fix, re-score, climb.
Free
Six minutes, public data only. How the AI your buyers now ask answers when they ask about you.
$97
Sales, Traffic, Audience, Reputation — every gap measured, evidence attached, and the fixes priced.
$349–$500 · one-time
Your biggest gaps fixed in days, not quarters — a visible before/after. No retainer required to buy it.
$297–$997/mo
Fixes keep shipping, your score re-scans every month, and you watch the number climb. Month-to-month, always.
Each of the four legs on your $97 scan maps to a fix we deliver — you never buy a service, you buy a number moving.
| Leg | When it's red | The done-for-you fix |
|---|---|---|
| Sales | Invisible where buyers now ask — ChatGPT, Google AI, the answer engines. |
AI-visibility foundation: your profiles, facts and answers rebuilt so the machines recommend you. |
| Traffic | Your website and Google Business Profile leak the visitors you already earn. |
Site + Google profile overhaul — speed, conversion, Map-Pack. Your domain, your site, owned by you from day one. |
| Audience | No pulse — content and social went quiet months ago. |
Content engine: posts, stories and customer spotlights written and published for you, every week. |
| Reputation | Reviews stale, unanswered, outnumbered by the shop across town. |
Review engine: the asks, the responses, the velocity — handled, so the stars keep arriving. |
The ladder starts free. No contract at any rung.
Sales is live today — get your free AI Trust Score. Throughput, Assurance and Resources are rolling out by demand: tell us which pillar you need and you're first in line when it opens.
Six minutes, public data only. Your Sales pillar score, your first look at the other three — and a fix behind every gap it finds.
⭐ Get your free AI Trust Score